twitter and what is PR?
Monday, August 3, 2009 at 12:04PM
Lou

Loving twitter right now!  Who knew it could be so addictive and what's more, so beneficial.  Contacts which would have been nigh on impossible to make are done in 140 characters and from the comforts of the office and home!  No stupid small talk either.. with just the 140 characters, there really isn't room for it.  You just get on with your impact statement, question, link, information whatever, and it's done.

Anyhow, what got me thinking.. yes it does happen occasionally - is how I can use twitter for something fun and engaging with my new twitter friends.  Just to test if as well as beneficial, we can also have some fun too.

Now, backing the truck up slightly, my whole team and I spend time cruising the sites of other PR businesses, not in a "seeing what they're up to" thing, but more to understand what they are about, potentially get to know them and then use them when we need help and vice versa.  Contrary to common thinking - most agencies are not "in it for themselves" we all know where our strengths lie and the sorts of clients we prefer to look after, so usually, if we are professional at what we do, we tend to become colleagues with other agencies and work together to achieve the best outcome for the client.

Alot of my cruises have seen other PR sites give a full explanation over what PR actually is.  You'll find this isn't on my site anywhere, largely because to me, there is no one explanation over what PR is for every single person.  It changes depending on the client, the work they do, what they need to happen etc.  However, after talking with some twitter friends, apparently I should have a go at defining PR like everyone else does. 

So, back to my thought of using twitter for something fun.  I want everyone on my twitter list - and anyone who gets an RT from not being, to come up with your own definition of PR in 140 characters.  I'll put them all on a page on my site and the best one will get something cool.  Free PR if you're a business perhaps?  Bottle of wine or something else if you're not?  Whatever, we'll sort something out.  I'll have a go too!

So, what are you waiting for - use twitter to help my quest and win something.

Ready.... GO - WHAT IS PR?

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