what is PR...

It's no secret that we like to do things a little differently here.  Upon seeing that other PR agencies and businesses have a full explanation of what PR is, we asked our twitter friends if they thought we should have one too.  They said we should, and seeing that we are all loving twitter right now, we decided to publish on this page some random definitions of what PR is... remaining of course within the twitter restrictions of 140 characters.  See below what our friends have come up with so far... and check back for more updates!

"PR is all about the clients image! And making what ever their product is stand out in the crowd using hype or other methods"
   - Michael Goldsmith

"Simply put PR is about relationship building, and creating a two way relationship with a business as well as its publics"
   - Dane Scott

"PR - the enhancement and elevation of the client's profile, products and services to their chosen markets - a symbiotic relationship"
   - Rob Treacher, www.ampm.co.nz

"PR : Letting other people in on the secrets you have about the product or services you've found out about so they can benefit"
   - Rachel Goodchild, www.eightyeightdates.com

 "PR - it's getting people to talk about you and not you talking about yourself!" 
   -  Jayson Bryant, The Wine Vault - www.thewinevault.co.nz